NYTimes reports the addition of four "Mad Men" dolls to Mattel's ridiculously still-popular Barbie line. I don't know how I feel about this from a marketing point of view, but I will note that a) the red-headed Joan Holloway (I refuse to use her married name) is the best likeness and b) the plastic Don Draper and Roger Sterling can't fill out a suit like their in-the-flesh counterparts.
Sorry, Mattel. I don't think I'll be buying the dolls, but when miniature versions appear in Hallmark stores as Christmas ornaments, count me in!
Meanwhile, Season 4 begins in July, 2010. Will Betty still be a major character? (The doll seems to suggest she will.) And will little Sally still be a part of Don's life? She's the only one who's got it together in that family!