Tuesday, November 6, 2007
The Big Green Purse "One in a Million" Campaign is urging a million women to shift $1,000 of money they'd spend in a year anyway to green products and services that can help protect the environment. It's important because:
• Manufacturing to meet consumer demand drives pollution and climate change.
• Pollution and climate change affect our health and safety.
• If we use our consumer clout to improve manufacturing, we protect ourselves and the planet, too.
Because women spend $.85 of every dollar in the marketplace, we have the clout to make a difference. Hybrid cars? Organic food? Safe cosmetics? Green shopping has already had an impact.
Women are finding all kinds of ways to swap out "brown" products for "green."
Erin, a Green Purse Alerts! subscriber, joined the "One in a Million" Campaign at the beginning of this year. She recently sent the balance sheet she downloaded from the Big Green Purse Web site to help her track her eco purchases and report back on her pledge. It only took her six months to become "One in a Million." Her secret? She bought two water-saving toilets for a total of almost $600, then made up the difference in organic groceries, safe cleansers, and organic potting soil.
For ideas on how you can swap your current purchases for green ones that would make a difference, visit the "One in a Million" Campaign web page.
If you haven't signed up to be One in a Million yet, join us today.
If you've already signed up, let us know how your campaign is going. We'd love to feature you - just send a photo and your balance sheet.
Book update
Good News! "Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World" is almost done. I finished the first draft and sent it off to my editors at Penguin/Avery. It's chock full of lifestyle tips, new product information, and shopping suggestions. Look for it March 2008.
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